Digital lights up IPL: Facebook, Airtel, Jio bid more than Rs 3,000 cr

Hotstar hit the jackpot, 3 players bid more than Rs 3,000 cr for the digital rights at the auctions

Urvi Malvania  |  Mumbai 

Even as Star India walked away with the honours at the just concluded auction for the media rights for the Indian Premier League (IPL), the buzz around the game’s digital rights on Monday was unmistakable. With Facebook, Reliance Jio, Airtel, Times Internet and Star India (for Hotstar) all in the fray; and with three of the five bidders valuing the rights at above Rs 3,000 crore, there was no doubt that IPL is being seen as the game changer for digital viewership in India.  But what drives such confidence and what does it tell us about the game, advertisers and brand ...

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First Published: Tue, September 05 2017. 22:43 IST