IPL media rights auction today; BCCI may rake in the moolah

It will be a while before the winner at the IPL auctions today can cash in on the spoils

Sandeep Goyal 

Sandeep Goyal The suspense over Board of Cricket Control for India’s tender for media and digital rights is set to end soon. Both television and digital rights are up for grabs for the Indian sub-continent and media rights for Rest of the World. BCCI’s CEO, Rahul Johri, has gone on record estimating the rights will fetch in excess of Rs 18,000 crore. Going by the past BCCI estimates, this represents a 400 per cent increase! That is indeed a very very steep rise.  This is naturally going to impact both advertising rates for clients and the cost of access for viewers. To put things ...

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First Published: Mon, September 04 2017. 00:03 IST