Flight Centre to Launch High Tech Retail Experience in Singapore

Flight Centre is preparing to open a high-tech shop on Cecil Street in Singapore.

 The shop, or hyperstore as the company calls it, will provide specialist services and onsite consulting, along with an augmented digital strategy to cater to an increasingly mobile-centric customer base.

 One of the unique services the Flight Centre shop will provide is a mobile-consulting service which allows customers to virtually meet up with a Flight Centre consultant at a location of their choice.

David Fraser, Managing Director Asia, Flight Centre Travel Group, said, “Flight Centre is constantly evolving and innovating to stay attuned to the changing consumer and digital landscape. By introducing mobile consulting services, we are moving away from the traditional retail agency mindset and challenging new frontiers to deliver better service and more amazing experiences for our busy clients.”

The company's aim is to make it easy for customers to transact and interact with the brand via the channel of their choice. In line with this, the company has developed a stronger digital presence via their online booking portals to emails, live chat and even WhatsApp messaging; in addition to rolling out its hyperstore and mobile consulting models.

The Flight Centre shop is located at 137 Cecil Street and will officially open its doors on 4 September 2017.

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