Within 12 months, Jio's data play has changed Indian telecom

The Jio data costs around Rs 11 for 1GB a day

Surajeet Das Gupta  |  New Delhi 

The past year has been the best and worst of times for the telecom industry. Unlimited free voice calls and an explosion of data at rock bottom prices were accompanied by older telecom operators seeing their profits crash since the launch of Reliance Jio’s 4G services, which complete one year next Tuesday. India has never before seen such an explosion in data use as Jio upended the strategy of incumbent telecom operators of keeping prices high. It dropped data prices by over 95 per cent and the average use of data per subscriber shot up fivefold to 1 gigabyte (GB) in ...

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Read our full coverage on Reliance Jio
First Published: Sat, September 02 2017. 02:40 IST