Coverfox.com Ropes Premanshu Singh, Former Marketing Head -Practo As Chief Executive Officer

Coverfox.com, India’s fastest growing online insurance marketplace, has announced the appointment of Premanshu Singh as the Chief Executive Officer (CEO) of the company. Premanshu’s appointment is part a of planned leadership transition, as he succeeds Varun Dua, who has moved on to set-up a new online general insurance company.

Premanshu is a strategic thinker and an expert in scaling-up businesses. He will spearhead and lead the strategic growth at Coverfox across critical business areas including strategic business planning and development, partner management and customer engagement, driving engagement through new touch points and overseeing transformational customer experiences while including newer products with attractive and customized price points. His primary focus will be on sustained business viability and charting a suitable course for the future.

Premanshu brings more than a decade’s experience across sectors namely FMCG, technology and start-ups. His understanding of the dynamics of working across MNCs and start-up environment/ecosystem allows him to approach and solve complex business problems from both sides of the ecosystem.

Premanshu, has pursued MBA from IIM, Ahmedabad, his last stint being at Practo as the Vice President Marketing of the company. He has led senior level roles in strategic planning, marketing, sales and business development at leading corporates such as Johnson & Johnson, SMSGupShup, People Interactive, Shaadi.com, Webaroo Technologies and ITC Ltd. He co-founded a2zbaby.com in 2011, an ecommerce store wherein parents can find products of their choice for their kids. He is also an active Angel Investor, Coverfox being one of his early investments.

Devendra Rane, Founder & Chief Technology Officer, Coverfox.com said, “I am pleased to welcome Premanshu to Coverfox family. Premanshu is one of the early startup specialist and Thought Leader in the industry. He brings valuable experience as a leader, learner and someone who has his ears to the ground and feet on street approach. His illustrious track record and value system make an ideal choice for an organisation of our size and repute.”

Commenting on his appointment, Premanshu Singh, CEO, Coverfox.com, said, “Insurance is still in its nascent stages in India but a market growing at a very fast pace with exponential growth prospects. Coverfox has set-up newer benchmarks and milestones in the within the online insurance space with their service commitments, product portfolio, partnerships, ever evolving technology and investment in creating customer experience.”