Harley-Davidson India Appoints Peter Mackenzie As New MD

Indian arm of American motorcycle manufacturer Harley-Davidson has named Peter MacKenzie as its new managing director, with immediate effect.

It is to be mentioned that MacKenzie assumes the role in addition to his current role as managing director for Greater China.

MacKenzie will continue to be based in Shanghai, China, with frequent travel to India. On a day-to-day basis, Manish Agarwal, Country Manager, will be providing full support to the company's operations in India.

In his new role, MacKenzie will manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, and marketing, service and operations activities to expand the company’s presence in the country.

“India is a strategic market for us in line with our company strategy to build the next generation of Harley-Davidson riders globally. I am confident that MacKenzie will provide strong leadership to the team to grow the reach and impact of our brand, as we expand our dealership network in the country to support our business and give loyal and new customers greater access to our brand,” said Marc McAllister, vice president and managing director, International Markets.

MacKenzie joined Harley-Davidson in 2010, bringing with him almost 25 years of business development experience in the automotive industry.

 In his tenure with the company, he has consistently demonstrated an innovative and analytical approach to problem-solving, as well as successfully driven productivity, sales and profitability.