As a step to foster friendship and augment the number of Indians arriving in their country, the Israel Ministry of Tourism conducted its road show in Delhi recently. This was the second of the six road shows.
The road show was focused on breaking the image of Israel as just a pilgrimage spot. Even though it’s a small country, it was stressed through short video clips that it promises to provide all kinds of experiences like sandy beaches. great outdoors, ancient archaeology, amazing night life and adventure spots. Pointing out that awareness needs to be created about divergent destinations and experiences that Israel has to offer, Hassan Madah, Director- Israel Ministry of Tourism India, said: “We want to create destination awareness among Indians employed in travel trade as well as agents. Over 34,000 Indians have already visited Israel in the last six months marking a growth of37 per cent in Indian tourist arrivals. ” As far as cuisine is concerned, Israel provides a mix of Mediterranean dishes as well as a range of seas food in multiple restaurants and cafes. Madah promised availability of Indian restaurants in the country. “Though vegetarian Indian restaurants are still not available, vegetarian food of other cuisines is served,” Madah added.
For shopaholics, Israel promises a wide range of jewellery, spices, wine, coffee and culinary destinations. Having the Dead Sea as an asset, it offers a range of beauty products such as mud salts and lotions.