Heritage Foods Ltd is seeking to increase its business from value-added products to 40 per cent from the current 24 per cent. It has charted out a strategy to achieve a turnover of Rs 6,000 crore by 2022.

The company has recently announced a strategic tie up with French dairy company Novandie for value-added products and proposal to set up a new unit through the venture.

A leading dairy player in India, founded by Nara Chandrababu Naidu, Andhra Pradesh Chief Minister, has recently organised its silver jubilee celebrations in the presence of various stakeholders.

Just like the past 25 years, the company informed that in line with its commitment, it would strive for the welfare of farmers without compromising on values set out by its founder, Chandrababu Naidu.

During the first quarter ended June 30, 2017, the company had reported 32 per cent increase in revenue and attributed it to rebranding, acquisition of Reliance Dairy business and other marketing related push.

With a bigger market presence, Heritage Foods has emerged as a national player after its entry into western markets and the acquisition of Reliance Dairy.

The company informed that it had kickstarted its silver jubilee celebrations in April where it initiated the re-branding exercise of the corporate identity along with a complete revamp of its product packaging launch.

Thereafter, it launched flavoured milk in PP bottles in Chennai. The company followed it up with the integration of Reliance Dairy into it, marking the brand's foray into the northern markets.