It's time to think beyond fuel

With fuel retailing evolving rapidly, possibilities are many if retailers are willing to innovate

Kaustubh Verma & Rahool S Pai Panandiker 

Kaustubh Verma & Rahool S Pai Panandiker Vinay, a mid-level management executive in a multinational company, lives in Dwarka, a large suburb of New Delhi. Every day he drives from home to his workplace in Gurgaon and hence fuels his car from a nearby petrol pump two to three times a week. But Vinay hates fuelling. He considers fuelling his car a needless distraction and almost a waste of time. Well, things  for Vinay and the millions of others who frequent the 50,000-plus petrol pumps across the country are about to change. Welcome to Fuel Retailing 2.0 in India, where one can avail of a plethora of “non-fuel” ...

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