VLCC Wellness Centres to be launched in Kingdom of Saudi Arabia

The premier global beauty and wellness brand, VLCC, and leading Saudi business house and healthcare services and products player, Cigalah, today announced a strategic partnership to launch VLCC Wellness centres in the Kingdom of Saudi Arabia (KSA), starting with Jeddah.

The centers will be equipped with the latest US-FDA and European-CE standard compliant appliances and will offer the very latest in scientific weight management programs, aimed to improve the overall wellness index of the VLCC customers in the Kingdom, through non-invasive, dietary modification, behavioural modification and physical activity-based solutions.

Speaking on the occasion, Mr.Mukesh Luthra, Chairman, VLCC Group said “Cigalah Group is one the most well-known brands in healthcare domain in the region and we are confident that this association will help catapult our growth in the region and make us clear leaders in the beauty and wellness space in the Kingdom of Saudi Arabia in the times to come.”

Speaking on the association, Mr. Abdullah Yaser Naghi, Director of Cigalah Group said, “Cigalah being a leading player in the region in the healthcare domain and VLCC being a leader in the Wellness segment, we see tremendous synergies between the two organisations.”

The Kingdom of Saudi Arabia has one of the highest prevalence rates of overweight and obesity in the world, even in children. As per a survey released by Lancet in 2016, the Kingdom of Saudi Arabia is the third most obese nation in the world, after Malta and Switzerland.

Beauty is one of the fast growing industries in the Kingdom of Saudi Arabia, which accounts for 41.6 per cent of the MEA beauty market, with consumers having spent US$4.8 billion on beauty products last year is expected to continue its rapid growth in the foreseeable future.