Demand For Blended Workforce Rising In Organisations

Strategy consulting, digital marketing and analytics are the key skills in demand as organisations switch to a combine workforce, according to a study conducted by Flexing It, an online marketplace for highly skilled and curated workforce.

The study was carried out on more than 50,000 professionals among the Flexing It community.

Chandrika Pasricha founder Flexing It said, "The blended workforce model has grown at a fast clip in two years. As companies look for strategies for new initiatives, we see a spike in demand for strategy consultants. Companies, especially old school ones, are trying to leverage digital marketing. So, the demand for digital marketing skills is growing too."

The company's pool of consultants and freelancers grew from 7,000 in 2014-15 to 48,000 in 2016-17. More than 85 percent of consultants were hired in a blended workforce model and they worked along with full-time employees and internal team members.

Top roles where the blended workforce model has taken off:

• Strategy and business planning
• Marketing and communications
• Human resources
• Technology
• Creative services

Some of the top skillsets in demand in the blended workforce model include,

Strategy development – Go-to-market strategy, business planning processes and business valuations.

Part-time CTOs – Information security, product and project management.

Marketing Strategy – CMO functions, communications, PR and channel management.

Talent acquisition – Part-time HR heads, benefits, learning and development.