Shop till you drop

It is not a choice between online and physical stores, but over which brand delivers the right expe

Rukmini Gupte 

Rukmini Gupte Talk of e-commerce growths in Asia and the first country that springs to mind is obviously China. With Alibaba having revolutionised the way Chinese consumers shop, China remains a copybook example of the transformative power of e-commerce.   Earlier this year, Wheely, a Swedish start-up has started beta testing yet another novel shopping concept in Shanghai; staffless, mobile grocery stores. This concept takes the Amazon Go concept one step further.   The shopping landscape in other growth markets in South and South East Asia is also undergoing rapid evolution. But while ...

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