Twitter has become an integral part of an overall film experience for movie fans in India and around the world.
Further setting the trend for entertainment conversations in India, Twitter has launched the first-ever emoji dedicated to a Tamil film for 'Mersal', starring Thalapathy Vijay, that's slated for release in Diwali 2017.
Starting today, people in India and across the world can join the conversation around the film by simply Tweeting with #Mersal to use the specially designed emoji curated by Twitter.
The emoji appears next to the hashtag in the Tweet and is inspired by Vijay's role in Mersal. Vijay, who will be seen in the Twitter emoji, will be the first Tamil film star to feature in a Twitter Emoji.
An innovative marketing collaboration between Sony Music India and Twitter, the emoji aims to delight Vijay's fans on Twitter and help them connect to his character instantly.
Producer and Ramasamy says MERSAL is our 100th film, we are elated to associate with Vijay, AR Rahman, Atlee & others in this milestone film of ours. We're pushing the barrier and attempting various innovations to make this larger than life film larger. Twitter has become an integral part of communication now. We are very happy to associate with Sony Music India & Twitter India who have come up with the MERSAL Emoji, a first in South India. We are sure Vijays fans are going to love it.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)