Domino's Pizza Unveils Product Refresh In India; Invests Rs 100 Crore
The All New Domino’s is an outcome of insights gained from customer feedback, market research and store observations
American pizza restaurant chain Domino’s has unveiled its product refresh in India which includes new soft crust, more toppings and cheese and new herbier tomato sauce.
The company further added in a statement that even after these changes, the price of Domino’s pizzas will remain unchanged.
Pratik Pota, CEO, Jubilant FoodWorks Ltd (master franchise for Domino's Pizza in India) said, “We will be investing nearly Rs 100 crore behind the upgrade. We believe that the vastly improved product will help both drive frequency amongst existing customers as well as attract new ones, and thereby expand the Domino’s franchise and help growth in the market.”
S Murugan Narayanaswamy, Senior Vice President, Marketing, Domino’s Pizza India, said, “The All New Domino’s is an outcome of insights gained from customer feedback, market research and store observations. We have planned a 360-degree marketing campaign ‘Aapne kaha, humne Kiya’ around the same.”