Big Tobacco's Next Big Thing? Tobacco

Unlike e-cigarettes, new heat-not-burn products heat tobacco instead of a nicotine concoction

Saabira Chaudhuri | WSJ 

Big Tobacco is working on its next act, as cigarette sales decline around the world and once-breakneck growth from the first wave of e-cigarettes fades. Three of the world’s biggest tobacco firms are rolling out new, electronic tobacco-heating devices they say are healthier alternatives to traditional smoking, but feel more like puffing on a real cigarette. That is a sensation many smokers complain is missing from the wide array of electronic cigarettes currently on the market. None of the new heat-not-burn devices—which heat real tobacco instead of the nicotine ...

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