ITC Foods today announced the launch of a biscuit variety “enriched” with native Indian cow milk.

The Sunfeast NaatMaad Paal “biscuits are enriched with native Indian cow milk and fortified with the goodness of eight essential vitamins, iron and calcium.”

It will be priced at Rs 10 for 83 gm and will be available at all retailers, modern format and topend general trade in Tamil Nadu, a company release said.

Paritosh Wali, Chief Operative Officer, Biscuits Confections Cluster, Foods Division, ITC Limited, said with the latest launch, the company “has taken the brand to an all new level by including a core ingredient for a mother to build her child’s nutrition.”