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It's easy to see that attractive things are preferred but less easy to see that they can work better

Itu Chaudhuri 

Itu Chaudhuri In the popular mind, for longer than we can remember, the role of designers has been to make beautiful things.  Understandably so. Up until the 19th century, the word design meant a “pattern”, to decorate, or manufacture utilitarian objects, such as a Wedgwood china teapot or a brass surahi from a “manufactory” in Moradabad. Even today, the qualifier “designer”, applied to, say, a water faucet, promises us a sleeker or otherwise more beautiful version of its “undesigned” poor cousin.  For much of the 20th century, too, ...

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