BharatBenz Reduces Prices To Pass On GST Benefits To Customers
'With GST in place, we expect additional momentum at BharatBenz, which we intend to bolster as we reduce prices to pass on GST benefits to our customers.'
Indian commercial vehicle manufacturer BharatBenz has reduced maximum retail prices (MRPs) across its entire product range between 0.4 to 2.5 per cent, depending on state and model.
This decision has been taken to pass on goods and services tax (GST) benefits to customers, informed the company in an official statement released on Wednesday (12 July). GST was introduced across India from July 1, 2017.
Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles said, “With GST in place, we expect additional momentum at BharatBenz, which we intend to bolster as we reduce prices to pass on GST benefits to our customers."
"Borderless pan Indian transportation is expected to improve the overall efficiency of logistic companies in line with an introduction of more modern and fuel efficient trucks."
First unveiled in India during February 2011, it celebrated its market launch in September 2012. The brand crossed the first major milestone of 10,000 units in April 2014.
BharatBenz products are sold and serviced through a pan-Indian network of more than 130 touch points.