Don’t look at the technology first but at what delivers the most business impact

In today’s digital world marked by tech-savvy consumers and intense competition in the physical and online market place, the buzz word is digitisation. But what exactly does it mean to a company to digitise its business? How does it go about doing this?Ruba Borno, Vice-President, Growth Initiatives and Chief of Staff to CEO at Cisco, in a conversation with BusinessLine, explains digitisation and h...