L&T Metro Rail (Hyderabad) Ltd has entered the Limca Book of records with the award of contracts for advertising and other contracts during the construction phase itself.

For the first time any metro rail project has featured in Limca Book of Records 2017 with three records in a row for their achievements.

According to a statement from the metro rail, these records include creating pioneering avenues for non–fare revenues in metro rail sector, awarding pouring and broadcasting rights.

This advertising and station retail business covers Train Wrap Advertisement during the pre-commissioning stage where the metro project awarded the contract to V Retail for such rights on July 22, 2014.

The pouring rights on all its stations were awarded to Hindusthan Coca-Cola Beverages.