Swedish retail giant Ikea won't bank on e-commerce to drive India growth

It says it is largely a touch-and-feel firm, will use online only to improve customer convenience

Alnoor Peermohamed  |  Bengaluru 

Swedish retail giant Ikea is looking at using e-commerce only to supplement sales in the cities where it would open stores as it aims to grow its business in India over the long term. Ikea, which will open its first store in the country in December, is not looking at online selling as a way to hasten its reach across the country. Instead, it says it is predominantly a touch-and-feel company that will utilise e-commerce to improve convenience for customers. "We are not an online company, but we will have an online forum in India and this will add convenience to ...

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Swedish retail giant Ikea won't bank on e-commerce to drive India growth

It says it is largely a touch-and-feel firm, will use online only to improve customer convenience

> Swedish retail giant IKEA is looking at using e-commerce only to supplement sales in the cities where it would open stores in as it aims to grow its business in India over the long term. IKEA, which will open its first store in the country in December, is not looking at online selling as a way to hasten its reach across the country. Instead, it says it is predominantly a touch and feel company that will utilise e-commerce to improve convenience for customers. "We are not an online company, but we will have online in India and this will add convenience to customers, but whether it is going to be one percent, ten percent, fifty percent, we don't know yet," said Juvencio Maeztu, CEO of IKEA India. Instead of using existing marketplaces such as Flipkart and Amazon, IKEA said it will only focus on selling its goods on its own platform. Further, it will use its megastores as a base to fulfill e-commerce deliveries at least initially, limiting the scope of deliveries only locally. Even . Swedish retail giant Ikea is looking at using e-commerce only to supplement sales in the cities where it would open stores as it aims to grow its business in India over the long term. Ikea, which will open its first store in the country in December, is not looking at online selling as a way to hasten its reach across the country. Instead, it says it is predominantly a touch-and-feel company that will utilise e-commerce to improve convenience for customers. "We are not an online company, but we will have an online forum in India and this will add convenience to ... image
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