The Rs 81,000-crore beauty and personal care market, a most competitive category in consumer goods, is seeing new trends as companies fight. Hindustan Unilever (HUL) and Colgate-Palmolive haven’t budged from their number one and two positions in the past five years. However, their shares have come down, show data from Euromonitor, the research entity on consumer markets (see chart). From 27.1 per cent of market share by value in 2012, HUL had 25.2 per cent at the end of 2016. Figures for the March 2017 quarter were not available. Colgate-Palmolive saw ...
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