Bharti Airtel joins hands with Ola for joint digital offerings

 PTI   New Delhi     Last Updated: May 9, 2017  | 10:33 IST
Bharti Airtel joins hands with Ola for joint digital offerings

Telecom firm Bharti Airtel has joined hands with cab aggregator Ola to offer a range of digital services to customers.

Under the partnership, Airtel Payments Banks will integrate with Ola app to allow consumers to pay for their rides.

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Similarly, Ola Money (Ola's mobile wallet) will be integrated as a digital payment solution within MyAirtel App and Airtel's website to enable recharge/bill payment of Airtel prepaid mobile/DTH connections.

Besides, Airtel retail points will assist customers looking to book an Ola ride through kiosks at these locations.

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The telecom firm will also facilitate migration of Ola devices to Airtel's 4G network.

Both partners will work to offer a range of value added services from Airtel's stable to Ola customers over time, the companies said in a statement.

"Both companies have strengths that complement each other and this offers massive scope to co-create exciting products and solutions for customers," Bharti Airtel MD and CEO (India and South Asia) Gopal Vittal said.

The partnership will also see Airtel offering a suite of entertainment on Ola Play in Ola cabs. Bhavish Aggarwal, CEO and co-founder at Ola said partners and customers of both brands will see increased convenience and access to mobility as well as connectivity at the same time.