PTI New Delhi Last Updated: May 9, 2017 | 10:33 IST
Telecom firm Bharti Airtel has joined hands with cab aggregator Ola to offer a range of digital services to customers.
Under the partnership, Airtel Payments Banks will integrate with Ola app to allow consumers to pay for their rides.
Also read: Airtel advertisements misleading, differentiating customers: Reliance Jio
Similarly, Ola Money (Ola's mobile wallet) will be integrated as a digital payment solution within MyAirtel App and Airtel's website to enable recharge/bill payment of Airtel prepaid mobile/DTH connections.
Besides, Airtel retail points will assist customers looking to book an Ola ride through kiosks at these locations.
Also read: Facebook ties up with Bharti Airtel for 20,000 wi-fi hotspots in India
The telecom firm will also facilitate migration of Ola devices to Airtel's 4G network.
Both partners will work to offer a range of value added services from Airtel's stable to Ola customers over time, the companies said in a statement.
"Both companies have strengths that complement each other and this offers massive scope to co-create exciting products and solutions for customers," Bharti Airtel MD and CEO (India and South Asia) Gopal Vittal said.
The partnership will also see Airtel offering a suite of entertainment on Ola Play in Ola cabs. Bhavish Aggarwal, CEO and co-founder at Ola said partners and customers of both brands will see increased convenience and access to mobility as well as connectivity at the same time.