Emami aims to acquire brands in Africa

Decides on mfng & distribution presence in sub-Saharan region; will also revive plan for Egypt

Avishek Rakshit  |  Kolkata 

Emami, the Kolkata-based producer of fast-moving consumer goods, says it is aiming to expand its presence in the sub-Saharan African region. Already exporting its products to Nigeria, Kenya, Ethiopia and others in the continent, now about eight per cent of its global sales, Emami plans to acquire manufacturing and distribution companies in the region. Especially if they have strong brands. Part of the aim is to save itself from currency volatility. Prashant Goenka, director, who looks after the international business, says the African business was affected in 2016-17 by ...

TO READ THE FULL STORY, SUBSCRIBE NOW AT JUST Rs 149 A MONTH

Key stories on business-standard.com are available to premium subscribers only.

LOGIN

EMAIL / USER NAME
PASSWORD
REMEMBER ME Forgot password?
LOGIN

Not a member yet ? Resister Now

Connect using any below

  • Don't lose the opportunity of saving $26.77 per month
  • Don't lose the opportunity of saving $26.77 per month
Total Amount
Rs. 0.00
To proceed, kindly select a subscription package

WHAT YOU GET

On Business Standard Digital

  • Access your subscription from anywhere. Be it your computer, tablet or smartphone using a browser or the App, Your Choice.
  • Access to exclusive content, features, opinions and comment, hand-picked by our editors, just for you.
  • Pick your 5 favourite companies. Get all the news upates at the end of each day through E-Mail.
  • Pick the industry that you want to track. And get a daily news letter specific to that industry. Cut out the clutter.
  • And stay on top of your investments. Track stock prices in your portfolio
  • Access 18 years of archival data

On Digital

  • Seamless access to WSJ.com with your Business Standard digital account.
  • Experience the best of the Journal's reporting, video and interactive features.
  • Read about the people and events shaping business, finance, technology, politics, technology and culture.
  • Stay informed with newsletters - an easy way to get WSJ content straight to your inbox - making life easier on your busiest days.
  • More business executives read the Journal globally than any other publication.
*Note :
Our Partners are proud to be associated with this initiative and will contribute Rs 100 x 6 months thereafter, standard rate of Rs 149 will be charged.
Offer valid for Indian residents only
Requires you to share personal information like PAN, Date of Birth, and Income.
*Annual saving on WSJ subscription price of US$ 347.88 (12 months @ US$ 28.99 per month)
* 1US$ = 67.50 INR.
*Please note that this offer is not valid if you are/were a registered/existing user on WSJ Digital

Emami aims to acquire brands in Africa

Decides on mfng & distribution presence in sub-Saharan region; will also revive plan for Egypt

Even as Emami Ltd's international business continues to reel under stress as 27 per cent of its global presence is affected by a downswing in the Middle-East, the company is aggressively eyeing to proliferate its presence in the Sub-Saharan African region.Already exporting products to African countries like Nigeria, Kenya, Ethiopia and several others which contribute eight per cent to its global sales now, Emami Ltd is planning to acquire manufacturing and distribution companies in the region which it hopes will save it from currency volatility. Most importantly, it is eyeing to acquire strong brands in the region which will help push its existing brands into the region.According to the company's director, Prashant Goenka, who looks after the international business, in the last fiscal year, the African business was affected by currency volatility which had stressed business in the region and thus, Emami Ltd has narrowed down on the plan to convert the African region from an export ... Emami, the Kolkata-based producer of fast-moving consumer goods, says it is aiming to expand its presence in the sub-Saharan African region. Already exporting its products to Nigeria, Kenya, Ethiopia and others in the continent, now about eight per cent of its global sales, Emami plans to acquire manufacturing and distribution companies in the region. Especially if they have strong brands. Part of the aim is to save itself from currency volatility. Prashant Goenka, director, who looks after the international business, says the African business was affected in 2016-17 by ... image
Business Standard
177 22