Can Nestle go beyond Maggi?

Nestle is betting on its pharma business to reduce dependence on Maggi in India

Viveat Susan Pinto & Arnab Dutta  |  Mumbai | New Delhi 

One of the country’s best-known packaged food companies, Nestle, may no longer just be a food player. The company is set to evolve into something bigger as it looks to shed its ‘food’ tag. The move comes as Nestle increasingly becomes cognizant of the pitfalls of depending on one brand alone. In this case it is its instant noodle, Maggi, which remains India’s best-loved comfort food and also one that has clawed its way back in terms of market share in the last year and a half since its dramatic recall and ban following quality issues.   Just how much Nestle ...

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Can Nestle go beyond Maggi?

Nestle is betting on its pharma business to reduce dependence on Maggi in India

Nestle is betting on its pharma business to reduce dependence on Maggi in India One of the country’s best-known packaged food companies, Nestle, may no longer just be a food player. The company is set to evolve into something bigger as it looks to shed its ‘food’ tag. The move comes as Nestle increasingly becomes cognizant of the pitfalls of depending on one brand alone. In this case it is its instant noodle, Maggi, which remains India’s best-loved comfort food and also one that has clawed its way back in terms of market share in the last year and a half since its dramatic recall and ban following quality issues.   Just how much Nestle ... image
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