MSME sector in Kerala should use digital marketing technology for formulating more effective and transparent marketing strategy to enable them to scale new heights, said PV Velayudhan, Director, MSME Development Institute.

Kerala has to adopt new strategies in the ease of doing business to make it more investment, industry and trade friendly, he said.

The state government and the industry and trade associations should pay more attention to it, he said in his inaugural address at the ‘Google - FICCI Digital Marketing Certification programme’ organised jointly by FICCI and Google here.

To expand the horizon of foreign trade and also to reach out to new clients, he said, enhanced usage of digital marketing techniques on social media, web marketing, mobile marketingare essential.

S Sreejith, Google Certified Master Trainer led the training session. Deepak L Aswani, Co-Chair, FICCI Kerala state council, G Karthikeyan, vice-president, Kerala Merchant Chamber of Commerce, Savio Mathew, head, FICCI Kerala State Council, also spoke.