comScore has announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender. The offerings deliver multi-platform measurement for holistic view across desktops, smartphones and tablets, and expanded measurement of mobile audiences.

comScore is a major cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere.