Value-added dairy products draw crowd

After Patanjali, ITC and Coke, PepsiCo eyes segment

Arnab Dutta  |  New Delhi 

A growing list of companies is eyeing the rapidly growing value-added dairy industry. The segment is dominated by Amul, Mother Dairy and Nestle, but Patanjali, Coca-Cola and ITC have forayed into this space in the past year. With the likely entry of PepsiCo, the market is turning out to be a crowd-puller. ITC forayed into value-added dairy last year with Aashirvaad ghee. “The intention is to craft differentiated and value-added products. We are working on capacity improvement in milk processing,” said Hemant Malik, divisional chief executive, foods division, ...

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Value-added dairy products draw crowd

After Patanjali, ITC and Coke, PepsiCo eyes segment

After Patanjali, ITC and Coke, PepsiCo eyes segment A growing list of companies is eyeing the rapidly growing value-added dairy industry. The segment is dominated by Amul, Mother Dairy and Nestle, but Patanjali, Coca-Cola and ITC have forayed into this space in the past year. With the likely entry of PepsiCo, the market is turning out to be a crowd-puller. ITC forayed into value-added dairy last year with Aashirvaad ghee. “The intention is to craft differentiated and value-added products. We are working on capacity improvement in milk processing,” said Hemant Malik, divisional chief executive, foods division, ... image
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