Telecom operator Idea Cellular on Thursday commenced its world class 4G services in Guwahati as the it offers its 4G services in nine towns of Assam including Guwahati, Bongaigaon, Nagaon, Tezpur, Jorhat and Lumding.
Idea will be rapidly expanding its 4G network to cover 13 towns in Assam by June'17.
Since the launch of Idea's 4G services in North East last year, Idea has expanded its 4G footprint in North East Circle to cover 55 towns including all the six state capitals including Shillong, Imphal, Kohima, Agartala, Aizwal and Itanagar.
The company also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of Assam. As part of the Digital Idea offerings, the company will offer a suite of three entertainment apps including Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 13.3 lakh customers in Assam circle.
"Idea has consistently invested in expansion of the network to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, which now covers over 50 percent of India's population," said Chief Corporate Affairs Officer Idea Cellular, Rajat Mukarji.
Idea's mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.
"We are happy to launch our world class, high speed 4G services for Idea customers in Assam catering to their ever-growing infotainment needs. The company now offers its 4G services in 9 towns of Assam including Guwahati, Bongaigaon, Nagaon, Tezpur, Jorhat and Lumding. Idea 4G services will be further expanded to cover 13 key towns in Assam by June end. 4G Services in North East Circle were launched in March 2016," said Circle Head, Assam and NESA Idea Cellular, Pradip Chanda.
"We have now expanded 40 percent of our total sites there to offer 4G network covering a population of 2.6 million in the North-East region," added Chanda.
He further said that Idea has forayed into Digital services through the launch of Digital Idea- 3 entertainment apps for games, music and movies. Going forward too, Idea will continue to expand its digital offerings into digital communication, digital payments, cloud and storage, digital information and many more. 'Digital Idea' is to empower over 1.3 billion Indians to 'Get more out of life.
Earlier, Idea had introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in Assam.
From Unlimited 4G Data for one hour at Rs.15 to handset bonanza offers and smartphone deals, Idea offers a range of products for all categories of users.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)