Under Kini, Coke saw an era of change

Company went ahead with portfolio expansion, smaller packaging

Arnab Dutta  |  New Delhi 

Since Coca-Cola re-entered India in 1992, its most prominent image has been of a dominant entity in the carbonated drinks market, also known for brands like Thums Up, Sprite and Limca.  During the past 25 years, it had several obstacles, from the pesticide crisis to groundwater issues, in the business environment. These have only got tougher since 2014, when now outgoing president, Venkatesh Kini, took charge.  Increasing taxes, slowing in consumer spending and changing lifestyles have reflected in its sales. Coca-Cola India’s revenue growth remained flat ...

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Under Kini, Coke saw an era of change

Company went ahead with portfolio expansion, smaller packaging

Company went ahead with portfolio expansion, smaller packaging Since Coca-Cola re-entered India in 1992, its most prominent image has been of a dominant entity in the carbonated drinks market, also known for brands like Thums Up, Sprite and Limca.  During the past 25 years, it had several obstacles, from the pesticide crisis to groundwater issues, in the business environment. These have only got tougher since 2014, when now outgoing president, Venkatesh Kini, took charge.  Increasing taxes, slowing in consumer spending and changing lifestyles have reflected in its sales. Coca-Cola India’s revenue growth remained flat ... image
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