IPL 2017 hits it big on Hotstar

Seems like 100 million unique reach mark will be crossed well before the mid-point of this season

Urvi Malvania  |  Mumbai 

The Indian Premier League’s viewership has grown by leaps and bounds on digital, according to data provided by the official digital broadcaster, Hotstar.  The over-the-top (OTT) platform from STAR India registered a unique reach (number of unique viewers engaging with the IPL on Hotstar) of 66 million for the first 12 days, from April 5 to April 17. This is already 66 per cent of the unique reach registered for the IPL on Hotstar for the duration of the tournament in 2016. The 2017 final is scheduled on May 21. Last year, the IPL registered 100 million viewers in ...

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Read our full coverage on IPL 2017

IPL 2017 hits it big on Hotstar

Seems like 100 million unique reach mark will be crossed well before the mid-point of this season

The Vivo Indian Premier League's viewership has grown in leaps and bounds on digital, according to data provided by the official digital broadcaster Hotstar. The over-the-top (OTT) platform from Star India registered a unique reach (number of unique viewers engaging with the IPL on Hotstar) of 66 million (viewers) for the first 12 days April 5 to April 17). This is already 66 per cent per cent of the unique reach registered for the IPL on Hotstar for the entire duration of the tournament in 2016. Last year, the IPL registered 100 million viewers in unique reach across all the matches. This year however, it seems like 100 million unique reach mark will be crossed well before the mid-point of this season. For advertisers, what would be important to note however, is the reach registered by Hotstar in the 15+ (15 years and above) male demographic in markets will a popular of one million or more (this includes around 60 to 65 top TV markets in the country, including the metros) is 36.4 ... The Indian Premier League’s viewership has grown by leaps and bounds on digital, according to data provided by the official digital broadcaster, Hotstar.  The over-the-top (OTT) platform from STAR India registered a unique reach (number of unique viewers engaging with the IPL on Hotstar) of 66 million for the first 12 days, from April 5 to April 17. This is already 66 per cent of the unique reach registered for the IPL on Hotstar for the duration of the tournament in 2016. The 2017 final is scheduled on May 21. Last year, the IPL registered 100 million viewers in ... image
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