The Arvind Store, part of the Arvind Group, on Monday, announced the launch of a new vertical, “Arvind”, offering ready-to-wear fashion apparel for men.

Announcing the launch, Kulin Lalbhai, Executive Director, Arvind Ltd, said these garments will be priced upwards of Rs. 1,299.

These will include blazers, bundis, kurtas, polos shirts, shorts, suits and bandhgalas. These will be available at all The Arvind Stores in Gujarat, Karnataka and flagship stores in other states, he added.

Arvind Ltd, one of India's largest integrated textile and apparel companies with a presence in branded garments, is one of the largest manufacturers and exporters of textiles products. It had a turnover of nearly US$ 1.3 billion in FY 2015-16.

Arvind has a portfolio of owned and licensed brands. Its own brands include Flying Machine, among others, while its licensed product brands include big global names, such as Tommy Hilfiger, Calvin Klein, Arrow, Gant, Nautica, IZOD, US Polo Assn, Hanes, Sephora, The Children's Place and Gap, and Aeropostale.