What would you do if someone handed you the keys to a Ferrari and told you that the car is yours? Well, I would probably drive it off it as quickly as possible before that person changed their mind, and I bet you would too.
Now, replace your tech-savvy self with someone who lives in a cave and has never even seen a bicycle before, let alone a sports car. I bet that the cave dweller would not even touch the Ferrari.
The example above may be extreme but my point is this: Even if your product is valuable and offers huge benefits to your target market, it may still be difficult to get your potential customers to try or buy it if they cannot perceive the value of your product.
Things to learn
1. Be super user-friendly
Instead of building a whole bunch of functionalities, we disciplined ourselves to develop only one module, i.e. procurement, and made sure it worked well.
2. Insert elements of familiarity
Concerned that our platform might be perceived as alien, we mirrored exactly what happens in real life, including nitty-gritty details and terminology.
3. Develop personal relationships with your users
We also invested a lot of time and effort on building personal human relationships with our users to humanize the cold technology platform.
4. Partner up with big boys
5. Tap on their wealth of industry know-how and experience
Another bonus from the top-down strategy is it gave us the opportunity to understand the expectations and priorities of industry leaders.
This is an excerpt from the article published on Tech In Asia. You can read it here.
This is an excerpt from the article published on Tech In Asia. You can read it here.