Be U Salons, a tech-enabled salon chain and part of the Delhi-based Gingerpan Swapkart, has raised Rs 4 crore from a consortium of investors from UAE, Singapore and India.

The fund raise was led by Gaurav Kachru from 5 ideas Startup Superfuel and has received participations from Sundeep Singh Sahni, Founder Lazada Group and former VP Ola New Initiatives Jatin Aneja, Partner at Shardul Amarchand Mangaldas Bikramjiet Kukreja (owner of one of the first Be U Salon outlets) and Arun Malhotra, a serial entrepreneur, among others.

The Salon Chain started its operation in December 2016, through its first outlet. The chain currently has 20 outlets operating across Delhi-NCR and services about 250 customers per day. It has attended to more than 15,000 customers till date.

Be U Salons aims to open over 100 outlets in FY 2017 across multiple cities in India. The raised funds will be used to further consolidate Be U's position in North India. It would also be used to strengthen the back-end operations and tech infrastructure, build core talent and marketing of the current and new stores.

“Around 90 per cent of the Indian salon industry comprises standalone outlets, where most of them suffer from lack of a back-end infrastructure, standardisation, technological automation, intelligent pricing, branding and marketing, amongst many others. We are here to provide a support ecosystem to bring them out of the crisis,” said Vikas Johari, CEO and Founder at Be U Salons.