Among the 1,000 brands listed, TVS jumps to 34th from 46th last year
Around 30 companies from Tamil Nadu, including textile players RmKV and Pothys, have made it into the most trusted brand list, according to a recent report.
The Brand Trust Report — India Study 2017, launched recently by TRA Research, a brand intelligence and data insights company, revealed that representation from Tamil Nadu has increased this year by nine; the previous list had 21 companies.
Of the 1,000 brands listed, new entrants RmKV and Pothys were ranked 413 and 459 and educational institutions Veltech University and Panimalar at 464 and 559, respectively. In dairy industry, Hatsun and GRB Diary Products debuted and ranked 555 and 724, respectively. Other Tamil Nadu companies include Sprinkle Salt 984 and Gold Winner oil at 775.
Chennai-based automobile manufacturer TVS was ranked 34 as opposed to 46 last year and Nissan jumped six places to occupy the 161th position this year. Addressing media people at the launch on Thursday, N Chandramouli, CEO, TRA Research, said, “The brands from Chennai have been doing consistently well, especially the ones in niche segment such as textiles and consumer goods.”
Overall, Samsung was ranked India’s most-trusted brand of this year, followed by Sony and LG. Apple ranked fourth, a rise of 12 ranks followed by Tata, Honda, Maruti Suzuki and Dell at fifth, sixth, seventh and eighth positions, respectively. Lenovo climbed 18 ranks from last year and was placed ninth followed by Bajaj at the tenth spot.