Shoppers Stop today appointed Amin Kassam as head of retail operations from Reliance Trends, where was the chief operating officer.

Kassam will be responsible for spearheading retail operational efficiencies, enhancing customer experience, aligning omni-channel operations, technological innovation as well as store digitisation.

Kassam brings over 25 years of experience spanning multiple geographies including Britain, Ireland, the US and the domestic market.