FMCG major Emami on Wednesday launched the ‘HE On The Go’ waterless face wash under its male grooming brand ‘HE’.

Traditionally, a facewash requires water for cleansing.

The product offers ease of use and according to a release issued by the company, it has created a new niche category with a differentiated offering.

The waterless face wash will be available across Indian metros in 50gm and 20 gm packs, priced at ₹85 and ₹35 respectively.

“We are confident that this innovative face wash will be convenient and refreshing,” Harsh V Agarwal, Director, Emami Ltd, said.