The battle to price TV content

The case between Trai and Star India is about a firm's freedom to price its own product

Vanita Kohli-Khandekar 

Vanita Kohli-Khandekar Do companies have the freedom to price their product? That, shorn, of all legalese, is the question that the ongoing court case between Telecom Regulatory Authority of India (Trai) and Star India is all about. Its result could determine whether or not India’s Rs 58,800-crore TV industry reaching 180 million homes becomes a world-class industry. Here is the flashback. In October 2016, Trai issued a consultation paper on a draft tariff order. The order divides broadcast content into devotional, general entertainment, kids et al. It also prescribes a maximum price for each genre ...

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The battle to price TV content

The case between Trai and Star India is about a firm's freedom to price its own product

The case between Trai and Star India is about a firm's freedom to price its own product Do companies have the freedom to price their product? That, shorn, of all legalese, is the question that the ongoing court case between Telecom Regulatory Authority of India (Trai) and Star India is all about. Its result could determine whether or not India’s Rs 58,800-crore TV industry reaching 180 million homes becomes a world-class industry. Here is the flashback. In October 2016, Trai issued a consultation paper on a draft tariff order. The order divides broadcast content into devotional, general entertainment, kids et al. It also prescribes a maximum price for each genre ... image
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