Two-wheeler firms are tweaking offerings to stay relevant

An uplift, upgrade or relaunch of a product has to contribute to overall sales to boost growth

Sangeeta Tanwar 

Periodic and timely interventions are critical to building a healthy and powerful brand. One of the explicit manifestations of these is longevity and sustainability of the brand. In recent times a majority of the product categories, particularly two-wheelers, have seen their ownership cycle reduce drastically. Over the past decade, the average ownership of a two-wheeler has come down from 10 to five years. In order to drive sales and stay relevant, manufacturers are continuously working to refresh and extend the longevity of a popular parent brand even as they woo consumers with new ...

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Two-wheeler firms are tweaking offerings to stay relevant

An uplift, upgrade or relaunch of a product has to contribute to overall sales to boost growth

An uplift, upgrade or relaunch of a product has to contribute to overall sales to boost growth Periodic and timely interventions are critical to building a healthy and powerful brand. One of the explicit manifestations of these is longevity and sustainability of the brand. In recent times a majority of the product categories, particularly two-wheelers, have seen their ownership cycle reduce drastically. Over the past decade, the average ownership of a two-wheeler has come down from 10 to five years. In order to drive sales and stay relevant, manufacturers are continuously working to refresh and extend the longevity of a popular parent brand even as they woo consumers with new ... image
Business Standard
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