Marketing the message

In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets

Vikram Johri 

Vikram Johri This week, cola giant Pepsi found itself in the eye of the storm when it released an advertisement featuring model Kendall Jenner that seemed to speak to the protests against Donald Trump, which galvanised America after he was sworn in as President. In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets. The crowd is suitably diverse, comprising a Japanese-American musician, a hijab-wearing Muslim woman as well as black and transgender folks. They are moving towards a barricade whose heavy police presence is reminiscent of the “Black ...

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Marketing the message

In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets

In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets This week, cola giant Pepsi found itself in the eye of the storm when it released an advertisement featuring model Kendall Jenner that seemed to speak to the protests against Donald Trump, which galvanised America after he was sworn in as President. In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets. The crowd is suitably diverse, comprising a Japanese-American musician, a hijab-wearing Muslim woman as well as black and transgender folks. They are moving towards a barricade whose heavy police presence is reminiscent of the “Black ... image
Business Standard
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