Ready-to-cook fresh food solutions brand Fingerlix on Wednesday said it has raised $3 million (Rs 19.48 crore) from Zephyr Peacock (ZP) in its Series A round of funding.

After making its presence felt in parts of Mumbai, Fingerlix had recently branched out in Pune and had also launched a new delicacy, PuranPoli, to diversify its product portfolio. The fresh capital will be leveraged to intensify its operations in Mumbai, expand into newer geographies of Pune and Bengaluru and build on its product line, besides hiring new talent to scale up the team, the company said in a statement.

Zephyr Peacock’s move to invest in Fingerlix underlines the potential of the convenience food category, especially ready-to-cook traditional Indian food. Fingerlix has a target of spreading to the top 10 cities in India over the next 18 months.

Fingerlix serves a range of products such as batters, mixes, curries, dals, parathas and fully-ready accompaniments to go with them. With the ready-to-cook food solutions brand, people are able to customise each dish, said Shripad Nadkarni, Founder-Director, and Shree Bharambe, Founder-CEO, Fingerlix.

“Our aim is to offer fresh food with absolutely no preservatives to customers. With this latest round of fund infusion, we aim to introduce more offerings and foray into newer cities to spread Fingerlix to a larger customer base.”

Zephyr Peacock makes private equity investments targeting India's growing small and medium market segments. It provides critical support to the portfolio company’s management team to help position the business for long-term growth.

(This article was published on April 5, 2017)
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