Capillary Technologies makes it easier for WeChatters to be more social
NEW DELHI: Noida-based Capillary Technologies has launched social CRM for China-based app WeChat, which currently has over 700 million monthly active users. Tencent-owned WeChat offers a wide array of capabilities like ordering a cab, buying from e-retailers, emailing, peer-to-peer payments and others.
With this social CRM, brands on WeChat will now be able to enhance its engagement with its customers after understanding its user online behaviour thoroughly. Along with it, the CRM will provide customer’s transaction history as well.
Capillary’s social CRM has added location tracking that will let consumers find their nearest store of their favourite brands and check store-specific offers on WeChat.
Apart from this, the company is also integrating its ecommerce CRM with Alibaba-owned online retailer Tmall and collaborating with apparel retailers like Lee, GXG, VF.
“In China, CRM is looked in two ways, that is social and ecommerce CRM. At Capillary, we are striving to integrate both. As online to offline commerce is predominant in this region, adding a social layer to CRM makes it a powerful tool,” Amit Haralalka, GM of China and North Asia, Capillary Technologies told ETon a call.
He added China’s ecommerce market is more developed and agile when compared to other developed markets like the United States. At present, Middle East is Capillary’s largest market.
With this social CRM, brands on WeChat will now be able to enhance its engagement with its customers after understanding its user online behaviour thoroughly. Along with it, the CRM will provide customer’s transaction history as well.
Capillary’s social CRM has added location tracking that will let consumers find their nearest store of their favourite brands and check store-specific offers on WeChat.
Apart from this, the company is also integrating its ecommerce CRM with Alibaba-owned online retailer Tmall and collaborating with apparel retailers like Lee, GXG, VF.
“In China, CRM is looked in two ways, that is social and ecommerce CRM. At Capillary, we are striving to integrate both. As online to offline commerce is predominant in this region, adding a social layer to CRM makes it a powerful tool,” Amit Haralalka, GM of China and North Asia, Capillary Technologies told ETon a call.
He added China’s ecommerce market is more developed and agile when compared to other developed markets like the United States. At present, Middle East is Capillary’s largest market.
