Sony appoints Leena Lele Dutta as business head of upcoming kids’ channel
MUMBAI: Television broadcaster Sony Pictures Networks India (SPN) has appointed Leena Lele Dutta as business head for its upcoming channel in the kids’ entertainment space, Sony YAY.
Dutta will be spearheading the new channel and will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience.
Prior to joining SPN, she was the executive director - distribution at Sony Pictures Television (SPT) and was responsible for structuring and developing the content distribution and licensing division of SPT in India and South Asia.
She has also worked with Ten Sports India, Channel 9 (Nine Broadcasting Media) and MTV India amongst other, besides having worked in Sales with SPN (then SET India) from 1995-1999.
NP Singh, CEO, SPN, said, “The Kids genre is a new territory for us and has immense potential to grow. With an impressive track record and in-depth understanding of the entertainment industry, we are confident that Leena will play a pivotal role in establishing the business.”
Dutta added, “There is a lot to explore in the kids’ entertainment genre. We wish to create a brand that caters to the entertainment needs of Indian kids at the same time giving them experiences that leave lasting impressions on them. We also want to give parents, especially working mothers like me, the confidence to let kids consume our differentiated content in an environment that elevates their happiness.”
SPN has named the channel YAY as the word, being the quintessential expression of joy and euphoria, has always been synonymous with happiness and excitement.
Dutta will be spearheading the new channel and will be responsible for developing content and driving the channel’s reach and connect with its relevant target audience.
Prior to joining SPN, she was the executive director - distribution at Sony Pictures Television (SPT) and was responsible for structuring and developing the content distribution and licensing division of SPT in India and South Asia.
She has also worked with Ten Sports India, Channel 9 (Nine Broadcasting Media) and MTV India amongst other, besides having worked in Sales with SPN (then SET India) from 1995-1999.
NP Singh, CEO, SPN, said, “The Kids genre is a new territory for us and has immense potential to grow. With an impressive track record and in-depth understanding of the entertainment industry, we are confident that Leena will play a pivotal role in establishing the business.”
Dutta added, “There is a lot to explore in the kids’ entertainment genre. We wish to create a brand that caters to the entertainment needs of Indian kids at the same time giving them experiences that leave lasting impressions on them. We also want to give parents, especially working mothers like me, the confidence to let kids consume our differentiated content in an environment that elevates their happiness.”
SPN has named the channel YAY as the word, being the quintessential expression of joy and euphoria, has always been synonymous with happiness and excitement.
