Fynd teams up with Bata, to offer Hush Puppies, Power brands as well
MUMBAI: Footwear brand Bata has partnered with fashion ecommerce portal Fynd in a bid to strengthen its online play. The alliance opens up the availability of Bata’s premium footwear brands such as Hush Puppies and Power on Fynd. Fynd will now offer complete access to the inventory of Bata in New Delhi.
“Our omni-channel presence makes it easy for consumers to buy footwear online, anytime, anywhere. We are now speaking the language of the youth and Bata’s association with Fynd is another step towards a strong online presence, always changing and innovating to cater to the evolving trends in our modern consumers' life,” said Rajeev Gopalakrisnan, President - South Asia for Bata Emerging Markets.
But Bata is only the first step in an array of shoemakers that Fynd hopes to engage with. “Some other world-renowned brands will also be available on Fynd further enhancing our value proposition. From contemporary, sophisticated and comfortable footwear to shoes that are running the high streets of footwear fashion, Fynd offers it all,” said Harsh Shah, Co-founder of Fynd.
The platform has also onboarded brands such as Mocassino, Ambassador, Scholl, Marie Clarie, Wein Brenner, Northstar, Naturaliser, Sun Shine and Sandak. Fynd will be able to showcase the latest in-store inventories before other e-commerce portals. The portal’s integrated system allows for speedy delivery within four to six hours, and a complete assurance of product quality.
The O2O portal does not hold its own inventory, which eliminates any fixed warehousing costs. Through Fynd, the partner brands can engage customers on multiple channels and offer them the best of both the digital as well as physical world.
“Our omni-channel presence makes it easy for consumers to buy footwear online, anytime, anywhere. We are now speaking the language of the youth and Bata’s association with Fynd is another step towards a strong online presence, always changing and innovating to cater to the evolving trends in our modern consumers' life,” said Rajeev Gopalakrisnan, President - South Asia for Bata Emerging Markets.
But Bata is only the first step in an array of shoemakers that Fynd hopes to engage with. “Some other world-renowned brands will also be available on Fynd further enhancing our value proposition. From contemporary, sophisticated and comfortable footwear to shoes that are running the high streets of footwear fashion, Fynd offers it all,” said Harsh Shah, Co-founder of Fynd.
The platform has also onboarded brands such as Mocassino, Ambassador, Scholl, Marie Clarie, Wein Brenner, Northstar, Naturaliser, Sun Shine and Sandak. Fynd will be able to showcase the latest in-store inventories before other e-commerce portals. The portal’s integrated system allows for speedy delivery within four to six hours, and a complete assurance of product quality.
The O2O portal does not hold its own inventory, which eliminates any fixed warehousing costs. Through Fynd, the partner brands can engage customers on multiple channels and offer them the best of both the digital as well as physical world.
