: Amusement park operatorWonderla Holidays Limited today unveiled its new brandidentity and said it plans to have presence in five cities inthe next five years.
The new brand strategy of the company includes new logo, sonic identity and television campaign.
"I think our ambitions are now bigger in terms of where we want to go, we want to be in five cities in the next five years," Wonderla Holidays Limited Managing Director Arun K Chittilappilly told reporters here.
He said "We are already in three cities. We willsoon have our presence in Chennai and we are looking at aWestern state, we are looking at Gujarat, Maharashtra and Goaas options, we will announce that as things are finalised."
Wonderla currently owns and operates three amusement parks- one each in Kochi, Bengaluru and Hyderabad respectivelyand a resort in Bengaluru.
Speaking about an amusement park planned atChennai, Chittilappilly said "land acquisition is almostgetting completed right now, we will probably start the construction of the park in two quarters from now, and we will be able to commission it in two years."
He also said the company has plans to have resorts in Hyderabad and then in Kochi.
On the new brand identity, companyofficials said it represents the full potential of Wonderla as a destination for all ages.
Responding to a question, Chittilappilly said the company had seen 30 per cent growth in footfall this year mainly because of Hyderabad.
"It is about 2.6 million people as on March 31,"headded.
Chittilappilly also said that Bengaluru has degrown in terms of footfall, mainly because of price increase, while Kochi has had a marginal increase.
Stating that price increase in Bengaluru was deliberate to match the offerings, he said there are plans to revive footfall in Bengaluru, which is one of their big parks with newideas, but ruled out any reduction in pricing.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)