The ET Magazine Release for 02 April 2017
Delhi, 31 March 2017
A person can go days without food, but cannot survive for long without water, hence water is known as the "elixir of life". In India water is a precious but dwindling resource. As the winters get shorter and the summers hotter, a stark reality comes to light. India cannot forecast its future or current water supply, due to very little or no data being available to Indian Hydrologists.
In 2009, McKinsey published a report on global water which said that India would be able meet only half of its water demand by 2030. India's hydrologists, on the other hand, do not quite foresee such a dire situation. Not because they think that the future is good, but because they don't know.
In its 2nd April 2017 issue, The Economic Times Magazine takes a frightening look at the fast growing water shortage and our country's complete inability to forecast its future water budget.
To book your copy, sms ETMS to 58888, or speak to your nearest vendor.
ET Magazine is India's largest business magazine that provides an evolved read to ET's audience by bringing together the best of newspaper and magazine values in an easy-to-read and easier-to-digest format.
For further details, contact Karthika V S, karthika.vs@timesgroup.com
Media Contact:
Shreya Jha, Deputy General Manager, 9820980340, shreya.jha@timesgroup.com
Press Release by The Economic Times via Brandwire.in
