With a view to populate NEXA and better target the premium buyers, Maruti Suzuki will now sell the Ciaz, its mid-sized sedan, from the premium sales network.
Ciaz will join the existing NEXA line-up of S-Cross, Baleno and Ignis from April 1.
Launched in October 2014, Ciaz happens to be Maruti’s first successful attempt at selling cars priced over Rs 7 lakh. The firm has sold 150,000 units in domestic market. A total of 64,000 units were sold in FY17. It also succeeded in overtaking Honda’s City, the most sold mid-sized sedan, in volumes.
“Ciaz is one of our premium vehicles launched through the existing channel, and that point of time we thought that after some time we will take a call,” Maruti Suzuki executive director (Marketing and Sales) R S Kalsi said. “Now, the time has come. We were waiting for our NEXA channel to reach a milestone of, say, 250 outlets. By March-end, the NEXA channel will grow to 250 outlets. So, for a popular product like Ciaz it gives us a very good reach.”
Set up in July 2015, NEXA now accounts for 12 per cent of Maruti’s total domestic sales.
