Social media management startup Sprinklr explores opportunities in India
NEW DELHI: New York headquartered social media start up Sprinklr is considering expanding its operations and services in India.
Founded in 2009, Temasek and Wellington Management Company backed Spinrklr works with over 1200 global brands including Microsoft, McDonald's, Nike and P&G.
The company, which helps the world’s largest brands do marketing, advertising, care, research, sales, and commerce on Facebook, Twitter, LinkedIn, and 21 other social channels globally all on one integrated platform has raised $ 240 million from investors so far.
"India is the fastest growing social media population. Our entire suite of tools is available here, though clients usually start with social engagement, content marketing, listening and advertising. We started taking on clients in India this year," said Sprinklr founder and CEO Ragy Thomas.
In India, Sprinklr's initial clients are a telecom company, and one of the big five firms.
"We are one of the fastest growing enterprise software companies. We have 1400 employees across 23 offices around the world. Our growth has been amazing.We have clients from all industries though our sweet spot industries are technology,
financial services, retail and hospitality. We work a lot with Microsoft, Dell and Samsung, IBM and Sap. Six of the top 7 banks are our clients," said Thomas.
Global brands use Sprinklr, for marketing, advertising. research, engagement for commerce customer care across 24 social media channels.
Thomas said with a rising social media population, more data doesn't necessarily mean better insights. "Platforms like ours are evolving quickly. Using keyword searches and machine learning, you can now get really powerful insights," Thomas added.
In February this year, Sprinklr announced that it has expanded its partnership with Twitter to drive marketing and care innovation for enterprise brands around the world. With deeper access to Twitter’s data platform, Sprinklr is licensed to syndicate data to brands for a variety of marketing and customer care use cases; whether that’s integrating with a best-in-class CRM or business intelligence and visualization suite, or having an internal analytics team do analysis on raw data, or being able to do a custom integration with a home-grown database, the company had stated.
Founded in 2009, Temasek and Wellington Management Company backed Spinrklr works with over 1200 global brands including Microsoft, McDonald's, Nike and P&G.
The company, which helps the world’s largest brands do marketing, advertising, care, research, sales, and commerce on Facebook, Twitter, LinkedIn, and 21 other social channels globally all on one integrated platform has raised $ 240 million from investors so far.
"India is the fastest growing social media population. Our entire suite of tools is available here, though clients usually start with social engagement, content marketing, listening and advertising. We started taking on clients in India this year," said Sprinklr founder and CEO Ragy Thomas.
In India, Sprinklr's initial clients are a telecom company, and one of the big five firms.
"We are one of the fastest growing enterprise software companies. We have 1400 employees across 23 offices around the world. Our growth has been amazing.We have clients from all industries though our sweet spot industries are technology,
financial services, retail and hospitality. We work a lot with Microsoft, Dell and Samsung, IBM and Sap. Six of the top 7 banks are our clients," said Thomas.
Global brands use Sprinklr, for marketing, advertising. research, engagement for commerce customer care across 24 social media channels.
Thomas said with a rising social media population, more data doesn't necessarily mean better insights. "Platforms like ours are evolving quickly. Using keyword searches and machine learning, you can now get really powerful insights," Thomas added.
In February this year, Sprinklr announced that it has expanded its partnership with Twitter to drive marketing and care innovation for enterprise brands around the world. With deeper access to Twitter’s data platform, Sprinklr is licensed to syndicate data to brands for a variety of marketing and customer care use cases; whether that’s integrating with a best-in-class CRM or business intelligence and visualization suite, or having an internal analytics team do analysis on raw data, or being able to do a custom integration with a home-grown database, the company had stated.
