Social platform for professional athletes and fans launches in India
MUMBAI: Viktre, a Canada-based content publishing platform and online community for professional athletes and fans, has launched into the Indian market.
Alongside many of India-based partners, the sports networking site has kicked off its latest project with cricketers Zaheer Khan and Rohit Sharma.
Curated to showcase the life of an athlete, Viktre provides a multi-faceted network and community for professional athletes to connect on a more personal level with their fans. The platform features two interfaces - one for fans to interact with athletes via exclusive content, and second for professional athletes of all levels to interact with each other in a private, peer-to-peer setting.
“Launching in India has been an enormous goal of ours since day one,” said Al Steele, founder and CEO of Viktre. “We are thrilled to commemorate our expansion with these amazing athletes and delegates, who have helped us celebrate the rich sports culture in India. Viktre is all about embracing and celebrating the craftsmanship of athletes and the loyalty of sports fans.”
Already operating in North America, Viktre is currently partnered with over 1,000 of the world’s most influential athletes, representing a myriad of sports and interests from golf to football and now cricket and boxing.
“Viktre's unique way of communicating with fans and athletes allows me to tell my personal stories – about cricket, charity, and family – all in my own voice and from my distinct point of view,” said Anil Kumble, head coach of the national Indian cricket team. “It is wonderful to see a Canadian company investing in India, in Indian athletes and Indian sports.”
The official launch was held at the Cricket Club of India in Mumbai with delegates and athlete partners from around the world.
John Tory, mayor of Toronto, Canada, was also in attendance to represent and celebrate the prosperity of Canadian-Indian business relations, both in India and Canada.
Alongside many of India-based partners, the sports networking site has kicked off its latest project with cricketers Zaheer Khan and Rohit Sharma.
Curated to showcase the life of an athlete, Viktre provides a multi-faceted network and community for professional athletes to connect on a more personal level with their fans. The platform features two interfaces - one for fans to interact with athletes via exclusive content, and second for professional athletes of all levels to interact with each other in a private, peer-to-peer setting.
“Launching in India has been an enormous goal of ours since day one,” said Al Steele, founder and CEO of Viktre. “We are thrilled to commemorate our expansion with these amazing athletes and delegates, who have helped us celebrate the rich sports culture in India. Viktre is all about embracing and celebrating the craftsmanship of athletes and the loyalty of sports fans.”
Already operating in North America, Viktre is currently partnered with over 1,000 of the world’s most influential athletes, representing a myriad of sports and interests from golf to football and now cricket and boxing.
“Viktre's unique way of communicating with fans and athletes allows me to tell my personal stories – about cricket, charity, and family – all in my own voice and from my distinct point of view,” said Anil Kumble, head coach of the national Indian cricket team. “It is wonderful to see a Canadian company investing in India, in Indian athletes and Indian sports.”
The official launch was held at the Cricket Club of India in Mumbai with delegates and athlete partners from around the world.
John Tory, mayor of Toronto, Canada, was also in attendance to represent and celebrate the prosperity of Canadian-Indian business relations, both in India and Canada.
