When ShopClues broke into the ranks of India’s unicorn start-ups in January 2016, it made history in not just one, but two ways: Radhika Aggarwal, the sole female among the trio of co-founders behind ShopClues, became India’s first ever woman to found a billion-dollar company.
Radhika’s contribution to ShopClues’ success is of no small percentage. Her wealth of entrepreneurial experience, passion for her customers and never-ending drive has fuelled the company’s success.
The strategist
Prior to co-founding ShopClues, Radhika racked up years of experience in strategy planning at Nordstrom. In her time there, she experienced the inverted pyramid structure that Nordstrom had adopted as its company culture – customers as the top priority and the CEO at the bottom. Through this, Radhika learnt the importance of understanding the needs of a customer and eventually brought this to the table with ShopClues.
She also embarked on her first foray into entrepreneurship with Fashion Clues (2007-2009), a fashion and lifestyle website that she managed entirely on her own.
India’s rising star
From its humble beginnings in 2011 with a 10-man team, ShopClues has managed to hold its own in the intensely competitive online commercial arena. Unlike India’s other unicorns, ShopClues has not seen a drop in its valuation. They set themselves apart from competitors by tapping into the largely untouched, rapidly expanding online market of Tier II and III city customers.
As Chief Business Officer, Radhika is always looking for opportunities that will benefit ShopClues. Her current focus is on profitability as the company aims for an initial public offer in Q1 2018.
The article was published on Tech In Asia. You can read the full article here